Case Studies & Client Results

See how our system has helped clients grow their business.

The home page of a South Florida law firm who's a client of Borealis Digital Marketing. The page shows all the attorneys and a beautiful background image of Miami

Website: ddpalaw.com

Overall Results
2,300+ leads generated from our Google Ads and SEO program in one year.
Industry Type
Multi-Practice Law Firm
(Personal Injury, Medical Malpractice, Probate, etc.)
Client Testimonial
David Di Pietro Managing Partner & CEO
“Borealis Digital Marketing has made our business much more profitable and busy! The phone rings off the hook now.”

Nicole Martell Senior Partner
“Kevin Kohlert is attentive, creative and strategic in his approach. He is informed, experienced and provides great insight into online marketing strategies for his clients.”

  • 2,300+ overall leads from Google Ads
  • 1,389 leads for medical malpractice
  • 263 leads for personal injury & defective medical devices
  • 609 leads for probate and estate litigation
  • 86.25% Increase in Organic Traffic
  • 90.48% Increase in Organic Conversions
  • 48.52% Increase in Organic Conversion Rate

What We Did:

  • Set up targeted Google Ads Campaigns for individual practice areas after conducting extensive keyword and competitor research
  • Communicated with the attorneys at their law firm to identify search terms with the highest potential monetary value.
  • Focused content and ads around high value keywords to maximize revenue for their law firm
  • Created compelling landing pages for each practice area. These pages were optimized for both paid and organic search engine traffic
  • Installed advanced Analytics to identify the source of a lead and track ROI from each Campaign. These reports are shared with the client on a monthly basis
  • Reverse engineered top competitors within their industry and strategically produced original and improved content around similar topics
  • Improved overall website speed by reducing load time from an average of 5 seconds to an average of 2.5s.
  • Added over 10,000 words of highly optimized, professionally written, and original legal content to their website for their specific practice areas.
  • Held regular meetings with the managing partners to ensure our marketing strategies correspond with their business model
  • Sent regular and transparent monthly reports outlining our strategy, relevant updates, and performance statistics of our marketing efforts
  • Implemented a strategic blog posting strategy to increase traffic around high volume search terms relevant to their practice areas
  • Implemented advanced scripts to increase/decrease cost-per-click based on individual keyword performance.

Overall Results
1,000+ leads in the first year of our program
Industry Type
Family Law & Criminal Defense Law Firm
Client Testimonial
Family Law Attorney Ryan Kelly
“Kevin was a lifesaver for our website and digital marketing. Highly professional and responsive. Thank you!”

Criminal Law Attorney Mike Kelly
“Kevin did a great job when tasked with showcasing the many talents of our law departments. His contributions were always complimentary when responding to emails and publishing new content to the website. I would absolutely recommend Kevin!”

Google Ads (2019)
Phone Calls: 631
Chats/Emails: 91
Total PPC Leads = 722

Organic Results (2019)
Organic Phone Calls/Emails: 524

Overall Results (2019)
Total Leads From PPC & SEO = 1,246

What We Did:

  • Provided an emergency transition to a new website and host due to a major issue with their existing website
  • Developed a brand new website with an improved design, upgraded speed, and professionally written content focused around relevant high volume search terms
  • Communicated with attorneys at their firm to identify search terms with the highest potential monetary value for each practice area
  • Set up targeted Google Ads Campaigns to generate cases for the practice areas of criminal defense, DUI, and family law
  • Created professionally designed landing pages for each practice area to integrate with our PPC and SEO Campaigns
  • Reverse engineered top competitors within their industry and strategically produced original and improved content around similar topics
  • Implemented Analytics and call tracking software to measure ROI from our organic and paid marketing efforts. These reports are shared with the client monthly.
  • Maximized website speed by reducing load time from an average of 5 seconds to under 3s.
  • Visited the law firm to take high quality videos and images and incorporate them with our content and landing pages