Internet Marketing For Medical Malpractice Attorneys
Similar to personal injury marketing, medical malpractice cases are often highly desirable for law firms due to the high monetary value on some of these claims. With that said, medical malpractice is a far more specialized area of law so it’s less competitive than personal injury. In our experience, lawyers who specialize in this area have a major advantage with the right search engine marketing strategy.
The Search Engine Marketing strategies used at Borealis have been developed, tested, and proven over the course of many years. Using these strategies, we were recently able to generate 1,238 leads on a Google Ads campaign targeting individuals injured as a result of medical negligence. According to the client, at least two of these leads ended up turning into cases that were potentially worth millions in injury settlements. Just one of these cases had the ability to provide a positive ROI for well over two years of advertising.
Considering the total ad spend on this campaign was under $100,000 over the course of 2+ years, the client received an exceptional return on this investment. We have produced similar results across many types of legal advertising campaigns.
If you’re a law firm that practices in medical malpractice, or another area of law, we would love to work with you in maximizing your digital marketing efforts.
Client Results
We generated 1,238 qualified leads for a medical malpractice law firm. These leads were generated by using Google Ads along with website/landing page optimization.
There isn’t a cap on the potential settlement amounts for Florida medical malpractice cases. The client informed us that two of these leads became litigation cases that are potentially worth millions.
The overall ad spend was under $80,000 on these Campaigns over the course of a year. Just one single settlement from this Campaign provided profit on an entire years worth of advertising.
Google Ads for Medical Malpractice Lawyers
We have seen exceptional results when using Google Ads Pay-Per-Click Campaigns to market for our law firm clients, particularly in the area of medical malpractice.
One of our strategies involves using techniques developed over the years to research and find keywords that few law firms have discovered. Our philosophy is to go where your competitors aren’t.
We’re going to provide an example of how we put this philosophy into practice. Please note, for obvious reasons, I’m not going to share the exact keyword or strategy we used; this is simply a general example to help paint a picture.
If you do a Google Search for “medical malpractice attorneys,” you’ll notice the top results are flooded with Ads.
On the other hand, if you Google something more specific like “medical malpractice stroke,” there are either no ads, or far fewer ads. Each search may vary; however, the point is, there’s far less competition.
I’m using this example because one of our clients obtained a huge medical malpractice litigation case involving a misdiagnosed stroke in a large hospital. The individual searched for an attorney specializing in these types of cases, and our ad was one of the few that populated on Google; it was possibly the only one.
When you replicate this type of strategy for thousands of keyword permutations what ends up happening is, over time, your ad continuously grabs leads that your competitors are missing since they’re busy doing what everybody else does.
We think outside the box, and get the best possible results for our clients.