Web Development

ROI Focused Website Development

As a business, your website is the foundation of your digital presence. No matter what type of advertising you’re involved with, it’s likely that potential clients are going to visit your website and research your business at some point.

When these possible clients go to your website, it’s important to leave a lasting impression. For example, if a website looks outdated, unfinished, or bland, what type of message does that send? Think of this like an important visitor coming to your home or office.

Conversely, when a website has a fresh modern design with informative content which engages users, your potential customers are far more likely to click that “call” or “email” button.

At Borealis Digital Marketing, we don’t just design fancy websites; we design fancy high functioning websites with optimized content that draws people to your website and converts traffic into leads. We have experienced writers, search engine marketing experts, seasoned web designers, and technical website specialists to make your project an overall spectacle.

Law Firm Website Design

At Borealis, we sub-specialize in digital marketing for law firms. We have years of experience in developing legal content. This legal content is informative to users, thoroughly researched, and performs well on search engines.

In short, we understand what it takes to increase online leads for your legal practice. For example, one of our law firm clients saw a 202.76% increase in leads after we updated the design of their website and overhauled the content.

If you represent a law firm and would like to learn more about digital marketing for your practice, contact one of our experts and arrange a free 30 minute consultation.

Results From Websites We’ve Developed

Case Study #1

The home page of a professionally developed website for a law firm in Fort Lauderdale, Florida. It has a white background and a man in a suit overlooking skyscrapers in the background
South Florida Personal Injury Law Firm

Description: This website is for a multi-practice law firm in South Florida specializing in personal injury, medical malpractice, and litigation cases. After refreshing the websites design and overhauling the content, we saw the following improvements:

Organic leads increased: 236.21%

Overall leads increased: 202.76%

Conversion rate increased: 135.11%

The law firm generated over 2,500 leads over the course of a year

These results were measured over the course of a year and compared to the previous period.

Case Study #2

A page for a professionally developed website for an probate attorney in Plymouth, Michigan. It has a white background and a background image of senior citizens.
Michigan Estate Planning Law Firm

Description: The website was for a Michigan law firm specializing in elder law, estate planning, and probate. After re-designing the site and providing SEO services, we saw the following improvements:

Organic traffic increased: 315.64%

Organic leads increased: 1,153.33%

Overall traffic increased: 78.84%

Overall leads increased: 147.88%

These results were measured over the course of a year and compared to the previous period.

Case Study #3

The home page of a professionally developed website for a law firm in Northville, Michigan. It has a background image of a clock in a small downtown setting.
Michigan Family Law & Criminal Defense Law Firm

Description: This law firm needed an emergency transition to a new website due to a sudden issue with the old website. Although there isn’t Analytics from the old website, we’ve obtained the following results from the new design

Overall Conversions (Leads): 1,304

Overall Conversion Rate: 7.26%

Over 1,300 phone calls/emails from the website in a year

These results were measured over the course of a year

The client informed us they have certainly seen improvements in the overall number of leads from the website. We estimate the new design has at least doubled the leads.

Website Development Services

Many companies focus solely on the visual aspects of a website. Having a beautiful looking website is nice, but what use is it if nobody sees it? What differentiates us is that we focus on performance in addition to visual appeal. Here are some aspects involved with our web development services:

Website Content Writing

The content we produce is thoroughly researched and custom tailored to your business. Having original, high quality content is paramount to increasing traffic and ultimately, ROI.

Technical Web Optimization

Improving page speed, reducing load time, and making other technical improvements provides a much more positive user experience. We maximize these aspects and ensure high website performance for clients.

Conversion Optimization

Conversion optimization involves analyzing user behavior on your website to see what works most efficiently in driving users to make a transaction, or otherwise become a “qualified lead.” This may include: submitting a contact inquiry (email), call a phone number, etc.

Reverse Engineering

Conducting extensive research on your big competitors, particularly, the most successful ones allows us to base our strategies on what’s working while adding our own expertise to improve these results further. In other words, we Google your desired keywords and/or big competitors and analyze how they’re achieving success within your industry.

Search Engine Optimization (SEO)

With extensive experience in SEO, we clean up any existing issues that are negatively impacting your search rankings and ensure your website has an organized structure that’s user-friendly and easy for search engines to index.

Google Ads (PPC)

We have a unique level of experience in managing PPC Campaigns. Using this experience, we design pages that both perform well organically, and bolster high conversion rates, particularly from clients using our PPC services.