The Special Forces of SEO,
Paid Search, & AI Visibility
The Special Forces of SEO,
Paid Search, & AI Visibility
Pay-per-click advertising is one of the fastest ways to generate leads — but it’s also one of the easiest ways to waste money if you don’t know what you’re doing.
At Borealis, we don’t just manage Google Ads — we helped shape how it’s done. Our founder worked inside Google’s ad operations as a process developer, where he trained account teams, developed internal best practices, and delivered presentations to Googlers on how to run high-performing campaigns. That insider experience sets us apart.
Most agencies follow “best practices.” We go deeper. We reverse-engineer your competitors, audit your funnel, and create campaigns tailored to your market, margins, and growth goals. From exact match search campaigns to advanced remarketing and landing page testing, everything we do is ROI-focused and performance-driven.
If you’re spending $3K–$500K per month and want elite-level management with insider insight, let’s talk.
At Borealis, we’ve driven millions in revenue through meticulously optimized Google Ads campaigns. Our clients don’t just get traffic—they get measurable, bottom-line results. Whether it’s 5X-ing ROAS on ecommerce or driving thousands of qualified leads for law firms, our process is built for serious growth.
Here are just a few of the results we’ve delivered:
When you work with Borealis, you’re working with experts who know how to generate demand, qualify leads, and scale campaigns the right way.
If you're unsure where to begin, we typically recommend starting with no less than $1,500/month. You can adjust the budget anytime, but it’s smart to commit to a test period of 3 to 6 months to give the data room to work.
Google Ads runs on a daily budget system. You choose a daily cap, and Google multiplies that by 30.4 to estimate your monthly spend. For example, a $100/day budget equals roughly $3,040/month. Since you only pay when someone clicks, this is called a Pay-Per-Click model. Higher budgets give your ads more visibility throughout the day, which leads to more clicks, more leads, and ultimately more business. We’ve seen strong ROI at various budget levels, but volume matters. One client spent $22,910 over three months and generated 375 leads. Another spent under $1,000 and generated 24 leads in the same time period. Both were profitable, but the larger budget brought far more opportunity.
You can start seeing clicks and traffic within a few days of launching a Google Ads campaign. In many cases, leads start coming in within the first two weeks. However, it usually takes about 4 weeks to gather enough data to optimize the campaign and see meaningful results in your pipeline. The key is proper setup and active management. When campaigns are structured well and continuously refined, performance improves quickly and the ROI compounds over time.
We’ve successfully managed Google Ads campaigns across a wide range of industries including: high-ticket ecommerce to competitive legal, healthcare, and B2B sectors.
If it’s competitive, we’ve probably run ads in it. Our team has experience optimizing campaigns for:
Because we’ve worked inside Google’s ad ecosystem, we focus less on “niche familiarity” and more on building profitable campaigns grounded in data, strategy, and experience.
Most PPC agencies follow Google's best practices. We helped write them. At Borealis, we’re not guessing, we’re applying insights gained from inside the Google Ads ecosystem. Our team includes former Google Ads strategists and process developers who’ve worked directly with thousands of campaigns, advised Fortune 500 brands, and trained Googlers on PPC strategy.
Our PPC management is built to drive measurable results. Every campaign starts with a tailored strategy based on your industry, audience, and goals. We build campaigns from the ground up, using proven frameworks and advanced Google Ads scripts developed over years of experience. These scripts help automate bid adjustments, optimize ad delivery, and identify wasted spend faster than manual methods.
Beyond setup, we implement full-funnel conversion tracking so you know exactly which keywords and ads are generating real leads. We continuously monitor search term reports, refine targeting, and run negative keyword audits to filter out irrelevant traffic. We align every landing page with user intent to improve quality scores and lower your cost per lead. It’s a hands-on, data-driven approach designed to improve performance every single month.
Most agencies follow Google’s best practices. We helped write them.
At Borealis, we take a strategic, data-driven approach to every campaign. Our process includes:
We reverse-engineer the top performers in your industry to find keyword gaps, ad angles, and landing page strategies that convert.
We monitor the Search Terms Report to identify waste and opportunity, and apply our proprietary negative keyword libraries built from managing thousands of campaigns to cut out low-quality traffic fast.
Branded and generic keywords perform very differently. We separate them with distinct targeting and bidding strategies to protect your margins and focus budget on new customer acquisition.
High-competition keywords like “personal injury lawyer” can cost over $100 per click. But “Nebraska personal injury lawyer” might cost $10. We structure campaigns to capture both the volume and the value.
We ensure that every click leads to a page that matches search intent. That means better Quality Scores, higher conversion rates, and lower cost per acquisition.
Our team leverages advanced Google Ads scripts that adjust bids, pause underperforming terms, and optimize delivery saving hours of manual work and thousands in ad spend.
We’ve driven success across ecommerce, legal, healthcare, and B2B — but some businesses are better positioned for PPC than others.
The clients who see the best results usually:
If that sounds like you, we’d love to explore what’s possible.
At Borealis, we use proprietary Google Ads scripts developed over years of hands-on experience managing thousands of accounts. These tools automatically:
This technical edge allows us to respond faster than manual management ever could saving hours of work and thousands in wasted ad spend.
But even the best automation is useless without clean, accurate tracking.
That’s why we install full-funnel conversion tracking from day one. We tie every click to an outcome, so you can see which campaigns, ads, and keywords are generating actual leads and revenue.
No guesswork. No black box. Just actionable data and consistent optimization.
Many businesses treat SEO and PPC as separate strategies, but the truth is, they work better together.
At Borealis, we integrate both channels to help you dominate search results. Our SEO Services help reduce your Google Ads costs over time by improving Quality Scores and capturing non-paid clicks while PPC helps you gather keyword data to refine your SEO strategy.
Whether you’re looking to scale fast with paid traffic or invest in sustainable, organic growth, we’ll help you choose the right mix.