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South Florida Plastic Surgery Practice (Miami & Broward County)

Website: drnathanbreastsurgery.com

A leading plastic surgery practice in South Florida, serving patients throughout Miami and Broward County, specializes in advanced cosmetic and reconstructive procedures, including breast surgery and skin procedures. While the practice had strong clinical expertise and patient demand, its digital growth was constrained by legacy marketing limitations and underperforming paid media campaigns.

That’s where Borealis Digital Marketing stepped in.

Results at a Glance

  • Hundreds of qualified leads & patient bookings generated from Google Ads
  • Double-digit monthly breast reduction surgery inquiries driven by paid search
  • Consistent breast reduction conversions exceeding profitability targets
  • Lower cost per lead achieved while increasing overall booking volume
Line graph illustrating increased plastic surgery and breast reduction PPC leads from a SEO and PPC agency campaign
“Kevin and his team are professionals and truly knowledgeable in their domain. Truly skilled technology oriented marketers who have obtained rapid and real results for my practice. I endorse them fully.”
Dr. Nirmal Nathan,MD Founder, The Nathan Clinic (South Florida Plastic Surgery Practice)

The Challenge

When we began working with the practice, our first priority was stabilization and control.

The practice was transitioning away from a previous marketing provider and needed:

  • Full ownership of their Google Ads account and website assets
  • Clean, accurate conversion tracking
  • A strategy aligned with high-revenue procedures, not vanity metrics
  • Once control and transparency were restored, we moved quickly into growth mode.

Strategy & Execution

Revenue-First Procedure Targeting.

We worked closely with the practice to identify procedures with the highest revenue impact, placing special emphasis on breast reduction surgery, a procedure with an average value of $10,000-$15,000 per booking.

The goal was clear:

Only 2-3 breast surgery bookings per month would make the campaigns highly profitable.

We exceeded that benchmark.

Dedicated Microsites & Landing Pages

Rather than sending paid traffic to generic service pages, we built procedure-specific microsites and landing pages for:

  • Breast reduction and breast surgery
  • Skin and minor surgical procedures
  • Optimized every page for conversion rate, Quality Score, and patient intent
  • Matched ad copy tightly to landing page messaging to maximize relevance


This approach dramatically improved lead quality while lowering acquisition costs.

High-Intent Google Ads Campaigns

We launched tightly structured Google Ads campaigns focused on:

  • High-commercial-intent keywords related to breast surgery
  • Local South Florida modifiers (Miami + Broward County)
  • Clear qualification language to discourage low-intent inquiries


Every dollar was allocated toward keywords proven to convert into consultations and bookings, not just clicks.

Advanced Tracking & Transparency

We implemented robust analytics and conversion tracking to ensure:

  • Every phone call and form submission was accounted for
  • Performance could be evaluated per procedure, not just per campaign
  • The practice had full visibility into lead flow and ROI
  • This allowed us to optimize aggressively and scale what worked.

The Outcome

The results exceeded expectations.

The practice consistently generated well beyond the 2-3 monthly breast surgery bookings needed for profitability, with Google Ads alone delivering a steady stream of high-value patient inquiries.

By pairing procedure-focused microsites, precision Google Ads targeting, and revenue-first strategy, Borealis helped position the practice for sustained, scalable growth in one of the most competitive plastic surgery markets in the country.

This campaign stands as a clear example of how Borealis Digital Marketing drives results not traffic for high-value medical practices.

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