The Special Forces of SEO,
Paid Search, & AI Visibility
The Special Forces of SEO,
Paid Search, & AI Visibility
Website: kellykellylaw.com
This case study involves a multi-practice Southeast Michigan law firm who experienced the following improvements from our marketing efforts.
We engineered a full-scale digital growth strategy tailored for an ecommerce store competing in a highly technical, B2B space.
Developed a brand new website with an improved design, upgraded speed, and professionally written content focused around relevant high volume search terms.
Communicated with attorneys at their firm to identify search terms with the highest potential monetary value for each practice area
Set up targeted Google Ads Campaigns to generate cases for the practice areas of criminal defense, DUI, and family law.
Created professionally designed landing pages for each practice area to integrate with our PPC and SEO Campaigns.
Reverse engineered top competitors within their industry and strategically produced original and improved content around similar topics
Maximized website speed by reducing load time from an average of 5 seconds to under 3s.
Visited the law firm to take high quality videos and images and incorporate them with our content and landing pages.
In just one year, Kelly & Kelly Law experienced a tremendous increase in phone calls, chats and leads. They received 2,221 organic leads and 3,114 from PPC & SEO, with 45% growth in their client base and 2900% increase in traffic, their client list continues to grow.