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Increased Clients by 45% at Family Law & Criminal Defense Law Firm

Website: kellykellylaw.com

Kelly & Kelly, P.C. is a respected law firm based in Northville, Michigan, focusing on family law, criminal defense, and juvenile law. After a critical issue with their previous website, they urgently needed a new digital partner who could rebuild their web presence fast.

They reached out to Borealis. What followed was a complete digital transformation.

Results at a Glance

  • 3,384 leads generated in one year
  • Sitewide conversion rate: 7.26%
  • Average page load speed improved from 5s to under 3s
  • Continuous year-over-year growth in both paid and organic leads

Continuous Yearly Growth

"Kevin was a lifesaver for our website and digital marketing. Highly professional and responsive. Thank you!"
Ryan Kelly
Family Law Attorney
“Kevin did a great job when tasked with showcasing the many talents of our law departments. His contributions were always complimentary when responding to emails and publishing new content to the website. I would absolutely recommend Kevin!”
Mike Kelly
Criminal Defense Attorney

What We Did

We built a modern legal marketing system from the ground up with a focus on speed, content quality, and lead generation.

1. Emergency Website Transition & Rebuild

We provided an emergency migration from a failing host, then developed a brand-new site with clean design, faster load times, and a solid SEO foundation.

We collaborated directly with attorneys to identify search terms with the highest monetary potential. Our content team created original, keyword-targeted content for each practice area, including family law, criminal defense, DUI, and juvenile law.

We launched high-intent PPC campaigns for each practice area, including search and remarketing ads, directing traffic to custom landing pages designed to convert.

We designed dedicated landing pages that matched user intent and improved Quality Scores resulting in higher lead volume and lower cost per acquisition.

We reverse-engineered top competitors in the Michigan legal space, then produced stronger, more strategic content that would outrank and outperform them.

We installed full-funnel tracking, set up call tracking, and implemented custom dashboards to monitor ROI from both paid and organic sources — shared monthly with the client.

We reduced average page load speed from 5 seconds to under 3 seconds, improving user experience, SEO performance, and ad delivery metrics.

We visited the law firm in person to capture professional video and photography, incorporating this media into landing pages and practice area content.

The Outcome

With a fast new website, high-quality legal content, and integrated SEO/PPC strategy, Kelly & Kelly now receives over 3,300 leads per year from their online presence. What started as an emergency rebuild turned into a long-term growth engine, helping the firm scale steadily year after year.