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Scaling an LED Lighting E-Commerce Startup From 0 to Multi Seven-Figure Revenue

Website: commercialledlights.com

This project involves an eCommerce business that sells commercial and industrial LED lighting products. These products range from parking lot lights, to explosion-proof fixtures you find in warehouses and chemical plants. When they approached us in 2019, they were starting from scratch: no brand, no traffic, no revenue.

The CEO made a calculated decision; he saw the opportunity, trusted our strategy, and committed to long-term digital growth.

Within a few years, the business evolved into a multi-seven-figure ecommerce operation with consistent year-over-year growth.

Results at a Glance

  • 1,023% increase in organic traffic
  • Scaled from launch to seven-figure annual revenue through SEO and Google Ads
  • Delivered consistent year-over-year revenue growth following initial launch
  • Built a predictable inbound demand engine for commercial and industrial buyers
“Borealis Digital Marketing knows what they are doing and will get you results. My experience with Borealis — in particular Kevin and Adam — has been all positive. Results driven and problem solving mentality.”
Charles Kughn,
CEO & Managing Partner

What We Did

We engineered a full-scale digital growth strategy tailored for an ecommerce store competing in a highly technical, B2B space.

Ecommerce SEO Strategy & Competitive Research

We reverse engineered industry-leading competitors and created a comprehensive SEO roadmap – optimizing category pages, rewriting product descriptions, and publishing targeted blog content to capture both short- and long-tail keywords.

We helped rebrand the business with a new SEO-friendly domain name and a market-relevant identity. This aligned the brand with industry buyer intent while giving it long-term credibility in the commercial lighting space.

We migrated their Magento store to a clean, customizable theme – one that allowed for full control of SEO elements, conversion-rate optimization (CRO), and faster load times.

We streamlined the checkout experience to reduce friction and increase completed purchases. Our updates helped increase average order value (AOV) and reduce cart abandonment.

We built and optimized a suite of paid campaigns, including:

  • Google Shopping
  • RLSA (Remarketing Lists for Search Ads)
  • Dynamic Remarketing Each campaign was structured around high-intent, product-specific searches for both new and returning buyers.

We implemented an email marketing strategy to recover abandoned carts, re-engage past customers, and announce product launches — contributing to repeat sales and long-term customer value.

We configured shipping rates, integrated vendor APIs, and ensured backend logistics were synced to avoid customer service bottlenecks as the business scaled.

The Outcome

From launch to multi seven-figure annual revenue, this ecommerce brand is now a recognized player in the commercial and industrial LED lighting space. The company consistently outranks legacy competitors in organic search and maintains strong visibility across Google Ads for high-intent product categories.

With SEO and paid search working together, growth has been predictable, scalable, and profitable.