Lori Samuelson is a seasoned web designer with over 25 years of experience crafting high-performing, user-focused websites. As Senior Web Designer at Borealis Digital Marketing, she specializes in building clean, responsive websites that are not only visually engaging but strategically optimized for conversions and SEO.

With a strong foundation in UX/UI design, Lori specializes in creating intuitive, responsive websites that are not only visually engaging but also optimized for user experience and conversion. She is highly proficient in WordPress, HTML, and CSS, and has personally built and launched more than 200 websites across a wide range of industries from healthcare, law and education to retail and regenerative medicine.

Lori holds a Bachelor’s degree in Psychology with a concentration in Business from the University of Maryland. Her background in psychology deeply informs her approach to design, allowing her to combine technical expertise with user behavior insights to deliver meaningful, high-performing digital experiences.

Known for her reliability and long-standing client relationships, many of Lori’s clients have followed her career for decades, continuing to rely on her insight, creativity, and dedication to helping their businesses grow. Her ultimate goal in every project is simple yet impactful: to increase her client’s success online through smart, strategic design.

Personal: Lori is a happily married and proud mother of four grown children, three dogs and a cat. When she’s not designing websites, she enjoys spending time with her family and friends, visiting their granddaughter, traveling with her husband, and staying up-to-date on the latest in digital trends and design innovation.